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Tuesday, September 2, 2014

BRANDING FOR FANCYFUL

Hi guys! I'm behind on the times, once again. Hopefully you'll excuse me--I was galloping around with family in town again for the week (this time, the husband's family came to say hello). During that time, we giggled with a baby, bellowed with a toddler, swam late into the night like kids, held our ground on the swaying Congress Bridge at Bat Fest with the rest of the crowd singing to Blue October, and baked some pretty awful sugar cookies (that was my doing).

On top of it all, I got to spend quality college-caliber nights with this pretty mama of two, who also happens to be my sister-in-law:
This is Jessica, a talented nurse-turned-entrepreneur, who is especially gifted at acting, singing, and pretty much melting children's awestruck hearts.

When Jessica contacted me earlier this year to see if I would be interested in designing her brand, I was honored. There was no way I could've said no to this project. 

'I was thinking of naming it Fancyful Fairytale Parties…it's kind of a mouthful," Jessica laughed through the phone line as she was telling me about her business name. "I was hoping for something magical…maybe spelled a different way than the original spelling. Maybe we could have a beautiful swoop in the 'y'?"

Here's what we came up with:
Magical, indeed! You should have seen our Pinterest boards filled with pixie dust, little princesses in puffy dresses, beautifully aged turquoise doors, and fanciful tea parties. 

Jessica puts it perfectly as to what Fancyful is all about: 

"Facncyful specializes in stylish, high-quality, whimsical party experiences, including princess visits and portable vintage tea parties in the Little Rock [Arkansas] area. We delight in bringing you polished and professional performers to make your little lady's special day as magical as possible!"
Jessica and her budding business exemplify the creation of beautiful moments in a child's life. I love how Fancyful's mission nods at the following thought:

"I am fully convinced that we humans need beauty in order to live rich and fulfilling lives. People grow and flourish when they are able to respond to the beauty around them and create their own forms of beauty."

                                                                                                                -Emilie Barnes

As a designer, I'm humbled to be able to work with some of the hardest working entrepreneurs I can think of. It's not every day that you get to be part of something that a child is bound to look back on and be able to remember even when they become an adult. 

As a matter of fact, I remember a tea party that my sister had when we were tiny girls (she was turning 8 or 9, and I was a year and a half younger). Our group of girls were dressed in fluffy hats, poofy dresses, short heels, and fake pearls, and we were treated to a tea party on the second story of an old building in downtown Abilene. I was absolutely crazy about the party, as all the other little girls were. I can only imagine how much I would have clamored if a fairytale princess were to enter the scene!
Photo by Julia Patterson | Branding by Pasadya

I rest my case, as you can see my already previously beautiful sister-in-law transformed into a live snow queen. 

Now if only you could hear her sing!

Be sure to check out Fancyful's website and brand new Facebook page--give it a like if you love what you see! :) 

Credits:
Quote on Beauty by Emilie Barnes
Snow Queen photo by Julia Patterson
Model & Business Owner: Jessica Selby
Branding: Pasadya
All other photography: Pasadya

Friday, August 22, 2014

THE GREENBERG FAMILY PHOTO SHOOT: PREVIEW

Whooo. This week has been filled with visits from super close friends of ours and my parents coming to visit, and it was a chaotic, wonderful pile of days lumped together. At one point, there were six people crammed into our tiny apartment spending the night. That equals six adult humans cohabiting in a little less than 900 square feet with one bathroom, but we did it!  I was unplugged more than I've been in months, and it was a needed break before diving back into work. But, with work comes joyful times like capturing the sweetest family behind the lens:
I've posted about Diana a couple of times on the blog, and I'm so excited to add her adorable family's faces to the mix. These kiddies are just as sweet in person as they seem in the photos--it's actually hard to tell who had more fun during the shoot (me or the kids). 
If you guessed whether there might have been explosions of laughter, "chocolate monsters," a "black sock monster," and "flying monkeys," then you are absolutely right. There were
I'm warmed to the core when I see families that exude love as much as this family does. It brings me back to how life was when I was a child, getting hugged and swung around in the air by my dad, racing to the back door when my mom got home from work, and scooting, sliding, and galloping through the house with my sister.

The top photo of Diana and her daughter almost brings tears to my eyes…when Clay saw me editing the photos, I told him that I may just need an adorable little being of my own. 
This is just a sneak of the photo shoot. You can't even begin to imagine how hard it was for me to narrow down the shots for this post. More to come next week!

Clay's family is coming to visit for the weekend and the beginning of next week, so I have a feeling love-filled days are on the way again. :) 

Have a beautiful weekend, guys!

Tuesday, August 19, 2014

CHRISTINA COLORS

I've been a long-haired girl for about 98.5% of my life. All you other long-hairers know how hard it is to chop it off as much as I do, right? As of a few weeks ago, I went nuts pinning shorter hairstyles on Pinterest, photoshopping my face on top of people's photos with adorable short hair (creepy much?), and wasting insurmountable amounts of time scouring the internet for the perfect hair.

Christina, a dear friend of mine from San Antonio (and wife to one of my husband's teammates at their startup), ended up making the chop, and it was worth the drive from Austin back to San Antonio to get it done!

I was honored to create the branding for Christina's business--something we had been talking about doing for a long time beforehand. The inspiration boards were packed full of colorful bursts, playful twists, and beautiful vibrancy, just like Christina herself. If you live in San Antonio or are ever around the area, I would highly recommend this sweet girl for cuts and colors.
A big thank you to Jenni for taking photos of the new hair!

Branding by PASADYA for Christina Colors

Tuesday, August 12, 2014

JENNI

Just a few photos of Jenni, one of our first friends we made in Austin. She's only 21, but she's mature beyond her years. Jenni's hair used to be looong, and she recently had it chopped off this past weekend and donated the remainder. 
I suppose a before and after photo would've been nice…but I guess imagination will have to do in this case. :) 

Thursday, July 31, 2014

FRENCH DATE

When my sister came to visit, we made sure to do touristy things that any pair of sisters would do. In addition to shopping (see gorgeous dress below), one of the non-touristy things we ended up participating in was spending one morning at Epicerie, an Austin favorite known for their Sunday brunch.

My sis (always stuck with the younger sister who would snap photos of absolutely every detail if she had it her way), graciously allowed me to take a few photos of our rendezvous. Until my camera ran out of battery, of course. 

Unfortunately for us, I didn't realize that the "Sunday Brunch" is really, truly, only offered on Sunday. I was a disappointed sloth, let me tell you. 
My sister remained unfazed, despite the catastrophe. Older sisters do know best.
We just enjoyed little cappuccinos together, and later made our way to a French place downtown known for their delicious crepes, appropriately named Le Cafe Crepe . I totally would have taken photos, but as you know, le Nikon had gone to sleep for the rest of the day.
Next time I make it back to Epicerie (on a Sunday, mind you), I must remember to bring the camera along to show you the goods. :) Same thing goes for Le Cafe Crepe!

Hope you guys are enjoying the week. xoxo


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